Ep. 48 Why Data-Driven Marketing is Important for a Modern Business

#48 What is data-driven marketing, how can marketers effectively use it to drive conversions, and why does it matter? With the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaignsas organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time.

Connor O'Neill

Director of Advanced Analytics,
Infused Innovations

John Dodd

Global Alliance Director,
Redpoint Global Inc.

Brad Mitchell

VP of Strategic Business Development,
Infused Innovations

Melissa Crouch

Director of Digital Content & Media,
Infused Innovations

Jeff Wilhelm

Founder & Chief Executive Officer,
Infused Innovations