We were engaged by a top player in the b2b marketing industry to conduct a comprehensive evaluation of a web-based marketing platform that was being considered for acquisition. Our role involved conducting an in-depth analysis of the platform’s technical operations and financials. Our assessment encompassed a code review, SWOT analysis, evaluation of team skillsets, OpEx and cost model analysis. We presented our findings in a comprehensive report that included projected costs for modernizing the platform for integration into the b2b marketing company’s existing solution mix. Based on our technical due diligence, the client decided not to proceed with the acquisition, which helped to safeguard their investors’ interests, avoid the expense of rebuilding the software and preserve their current product and solution mix.