Reinventing a 60-Year-Old Brand During Global Uncertainty

A new CEO coming into a sixty-year-old brand often has an uphill battle of cultural dynamics, technology modernization, and risk remediation to perform. Doing this while being an international distributor during a global pandemic exacerbates that challenge. It’s critical that strategic guidance be developed with an eye towards user impact, business process, and with productivity in mind, while being mindful of security, technology stack, and changing market forces. Our C-Suite collaboration not only ensured this organization could change with the times, but embrace new and emerging markets, while staff never missed a beat or felt unsure of how to get their jobs done.