With the digitization of business and an increasingly demanding and digitally connected consumer. Now more than ever, there is a greater urgency to develop data-driven marketing campaigns as organizations have come under increasing pressure to deliver results or ROI for their marketing spend. To be successful in this landscape, a modern marketing campaign must integrate a range of intelligent approaches to identify customers, segment, measure results, analyze data and build upon feedback in real time. During todays webinar, we’ll dive into some of the key strategies and tools you need for success. We will chat why data and analytics are important for a modern business, the value of a 360 degree customer profile, the technologies that enable data-driven decisions, and of course we’ll chat about how to get started.
Director of Advanced Analytics,
Global Alliance Director,
Redpoint Global Inc.
VP of Strategic Business Development,